utorak, 5. kolovoza 2008.

Do You Own an Auto Industry Business? Use the Web to Improve Your Efficiency

Businesses in the auto industry like body shops, car sales lots, and auto transport shops have been notoriously slow at adapting their businesses to doing business on the Web. Is your auto industry business doing business on the Web yet? If not, you are losing a lot of potential customers and you may be losing a lot of efficiency too. Having your business online can help you dramatically increase efficiency and cut your overhead costs. Doing business online also helps increase your customer base because customer these days expect to be able to do a lot of things that used to be in person or on the phone by computer.

A fast and easy way to increase the efficiency of your auto industry business using the Web is to make it easier for potential customers to get a price quote for your services online. Millions of people now shop online for most things, even groceries, so today's Web savvy consumers are usually going to go online to try and get a quote for your services instead of wasting time on the phone with a customer service rep that might not even be available without a long wait. If you want to get more customers use an interactive application on your website that will allow customers to get a price quote for your services online any time of the day or night. You can do things like collect an email address or a phone number as a required part of the quote so that you can have a customer service rep follow up with them by phone but giving customers the chance to get a no hassle quote on your website 24 hours a day will make your business a lot more attractive to customers.

Giving customers online quotes will also make your customer service rep's work more efficient. Instead of wasting time fielding calls and giving quotes to people who really aren't interested in your services or people that are comparison shopping and aren't ready to buy yet your customer service reps can be following up with customers that have already expressed an interest in your services. If you are running an auto industry business like a body shop, auto transport shop, car sales showroom or other auto industry business you can't afford not to be doing business on the Web. You can decrease your overhead costs and make your customers happier, which makes everyone happy.

Nema komentara: